The Evolution Of Virtual/Augmented Reality Technology

Most people know that augmented reality and virtual reality technology have grown by leaps and bounds since their inception, but few are aware of quite how far we’ve come. While they may seem like relatively novel ways to consume media and engage audiences, AR and VR actually have their roots in the entertainment pursuits of… Continue reading

9 Best Practices for Creating Compelling Video CTAs

Thanks to the increasing popularity of digital content, video has become an integral part of the B2B marketing strategy. Ninety-six percent of B2B businesses report using video to reach potential customers, but having this content in place doesn’t guarantee results. Your videos need to be more than just blurbs to pitch your products. They need… Continue reading

4 Ways Brands are Monetizing Video Content

The Monetization of Video Over the past few years, monetization for videos has undergone a massive overhaul. For a long time, even some of the most well-known social media platforms avoided monetization for fear of turning off some key demographics. However, it wasn't long before monetization became a necessity—and online businesses had to figure out… Continue reading

7 Steps to Live Stream Like a Pro

Live streaming an event is a great way to increase engagement with your audience and boost brand awareness. Like all great marketing tactics, though, there's more to creating a successful live stream than just recording video of an event on the fly. It takes preparation and know-how to pull off a live stream that hits… Continue reading