What is Branded Content and Why is it Important?

When was the last time you actually paid attention to TV commercials or radio ads? Between DVR, streaming video and subscription music services, few people engage with traditional advertising any more. If “old-school” marketing doesn’t work to get your brand’s message in front of consumers, what can you do to reach your target audience? Many… Continue reading

5 Industries That Successfully Use Live Streaming

Brands that are looking for new and innovative ways to engage customers and build loyalty are increasingly turning to live streaming. With a live stream, a company or organization can offer valuable content to followers while encouraging in-the-moment participation with an array of live events. Though the technology to live stream has been available for… Continue reading