Mixed Reality:: The Talk Show Experience

For this presentation we created a fictional Mixed Reality Talk Show, where we presented an abundance of Mixed Reality things we can incorporate. We have the ability to be in any setting or environment we want just by pushing a button and have the potential to bring in any 3d object, character or title we… Continue reading

Mixed Reality :: The Elephant

In this test, we created our own virtual factory background. We assigned textures to each surface and brought in other 3D objects like barrels, debris, crates, etc. James was then able to pick up one of the boxes and throw it back at the elephant, which we were able to make it make a sound… Continue reading

Mixed Reality :: Box Interaction

For this test we brought in a checkered cube the exact size of our playspace so we could get the exact positioning of each object exact. We’re able to make objects fall onto screen and have gravity act upon them. We marked our playspace so we knew exactly where to reach down for the boxes.… Continue reading

Mixed Reality :: Vive Trackers

Our first test in experimenting with the new Vive Trackers. We’re able to map different virtual objects to the tracker (in this case snowballs) and they track perfectly. We were able to set and control an offset in MixCast so the delay is almost unnoticeable. Continue reading

Does the Virtual Reality Market Have Longevity?

Advocates have long heralded virtual reality as the next big leap forward in media and advertising. Few people would dispute the assertion that virtual content represents a significant evolution in the way businesses communicate with their consumers and partners. A more interesting question is just how long the era of virtual outreach might last. Although… Continue reading

Live Streaming: Not Just for Facebook

Facebook Live has given individual consumers and major brands an incredible way to reach out to millions of viewers in real time. When it comes to live streaming as a business strategy, though, it’s important to remember that there’s a lot more out there than just Facebook. Here are five big reasons that diversification is… Continue reading

Branded Content: The Next Level

The evolution of branded content is prompting companies to re-examine the way they connect with customers. This method of promoting a brand isn’t a new concept, but practices are continually updated in response to audience reactions, market shifts and changes in purchasing habits. Today’s most successful companies are creating messages to increase engagement in unique… Continue reading

Are We Overlooking Snapchat?

Lately, it seems impossible to check on tech news without seeing something about Snapchat. However, this is nothing new for Snap, which is wildly popular among the 18-34 set. Famous for its filters, this app has been generating major buzz ever since its very inception. A perennial favorite of millennials, the app offered users the… Continue reading

Our Favorite Co-working Space: Vampire Creative

A new co-working space designed for creative professionals, media based and tech startups, virtual/augmented reality specialists, and animation artists has just opened up in Hoboken, NJ and needless to say, we are thrilled! From www.vampirecreative.com: “...Whether you’re an individual looking to pursue your craft in a creative environment, a media startup in search of a… Continue reading