A New Augmented Reality Industry: Construction

The trusty hardhat might soon lose its undisputed title as the most important piece of headgear found on construction sites. Instead, builders and architects are turning to augmented reality, or AR, devices to keep important undertakings moving along. Although they’re not exactly geared for improving workplace safety, these technologies are doing wonders in terms of… Continue reading

AR vs. VR: A Lesson in Altered Realities

The best marketing outreach alters reality. In demonstrating how products and services can make life better, it entices viewers to change how they interact with the world around them. Your marketing will become far more impactful if it brings audiences into the realities that you’d like to portray. What kind of existence should you construct… Continue reading