Branded Content: The Next Level

The evolution of branded content is prompting companies to re-examine the way they connect with customers. This method of promoting a brand isn’t a new concept, but practices are continually updated in response to audience reactions, market shifts and changes in purchasing habits. Today’s most successful companies are creating messages to increase engagement in unique… Continue reading

What is Branded Content and Why is it Important?

When was the last time you actually paid attention to TV commercials or radio ads? Between DVR, streaming video and subscription music services, few people engage with traditional advertising any more. If “old-school” marketing doesn’t work to get your brand’s message in front of consumers, what can you do to reach your target audience? Many… Continue reading