Live Streaming: Not Just for Facebook

Facebook Live has given individual consumers and major brands an incredible way to reach out to millions of viewers in real time. When it comes to live streaming as a business strategy, though, it’s important to remember that there’s a lot more out there than just Facebook. Here are five big reasons that diversification is… Continue reading

Branded Content: The Next Level

The evolution of branded content is prompting companies to re-examine the way they connect with customers. This method of promoting a brand isn’t a new concept, but practices are continually updated in response to audience reactions, market shifts and changes in purchasing habits. Today’s most successful companies are creating messages to increase engagement in unique… Continue reading

Are We Overlooking Snapchat?

Lately, it seems impossible to check on tech news without seeing something about Snapchat. However, this is nothing new for Snap, which is wildly popular among the 18-34 set. Famous for its filters, this app has been generating major buzz ever since its very inception. A perennial favorite of millennials, the app offered users the… Continue reading

Branded Content vs. Native Advertising: A Comparison

Interesting, relevant content remains one of the most powerful ways to reach your target audience with your brand. Content boosts visibility and encourages potential customers to learn more about your products and services. You have several choices when it comes to putting your brand in front of your audience, and both branded content and native… Continue reading

The Magic of Turning Content into Revenue

Within the past decade or so, many businesses have become increasingly entranced by the prospect of content marketing; video marketing in particular has seemed an alluring option for many teams. However, this is an arena in which businesses often fail to succeed. It's not that they aren't producing excellent videos, either. Companies often partner with… Continue reading

The World’s Transition from TV to Digital Advertising

As consumers continue to move away from television as a major source of information and entertainment, digital advertising is taking the marketing world by storm. Businesses looking to capture the largest possible market must re-focus their advertising efforts by bringing their brands to the new channels through which customers are consuming content. Viewing Habits are… Continue reading

What is Branded Content and Why is it Important?

When was the last time you actually paid attention to TV commercials or radio ads? Between DVR, streaming video and subscription music services, few people engage with traditional advertising any more. If “old-school” marketing doesn’t work to get your brand’s message in front of consumers, what can you do to reach your target audience? Many… Continue reading

5 Industries That Successfully Use Live Streaming

Brands that are looking for new and innovative ways to engage customers and build loyalty are increasingly turning to live streaming. With a live stream, a company or organization can offer valuable content to followers while encouraging in-the-moment participation with an array of live events. Though the technology to live stream has been available for… Continue reading