Are We Overlooking Snapchat?

Lately, it seems impossible to check on tech news without seeing something about Snapchat. However, this is nothing new for Snap, which is wildly popular among the 18-34 set. Famous for its filters, this app has been generating major buzz ever since its very inception. A perennial favorite of millennials, the app offered users the… Continue reading

The Good, The Bad and The Ugly of Live Streaming

Live streaming has become an incredibly popular way to broadcast special events, product demonstrations, interviews and more to viewers around the globe. Business executives understand that live streams offer unique opportunities to build connections with consumers while helping cut down on marketing costs too. As with any new marketing innovation, live streams have both substantial… Continue reading

The Magic of Turning Content into Revenue

Within the past decade or so, many businesses have become increasingly entranced by the prospect of content marketing; video marketing in particular has seemed an alluring option for many teams. However, this is an arena in which businesses often fail to succeed. It's not that they aren't producing excellent videos, either. Companies often partner with… Continue reading

Live Streaming: Boost Sales and Cut Costs

No matter the industry they work in, business leaders know that sales are essential to success. For consumer-driven businesses, building solid sales is about more than just offering great products and services. It's about providing stellar customer support and investing the right amount of money in marketing without overshooting a budget. It might sound simple,… Continue reading

4 Ways Brands are Monetizing Video Content

The Monetization of Video Over the past few years, monetization for videos has undergone a massive overhaul. For a long time, even some of the most well-known social media platforms avoided monetization for fear of turning off some key demographics. However, it wasn't long before monetization became a necessity—and online businesses had to figure out… Continue reading

Ways to turn your Live Stream into Revenue

Do you have a product you want to launch? Do you have an charity event coming up? Do you have a performance that could grab people’s attention? Well, live streaming is the best opportunity for you. Live streaming is the method of broadcasting live video content using a camera (or many cameras) and a computer… Continue reading